Content Marketers: 3 Reasons to Start Using Infographics in Content Marketing Now

As a content marketer you likely already know that infographics are quickly becoming one of the most utilized forms of content marketing, and for good reason, as 90 percent of information that enters the brain is in visual format. As a participant in the Social Media Marketing MOOC Specialization at Northwestern University and a veteran content marketer with an interest in new trends, I have found two articles that point to the importance of infographics when it comes to getting the attention of readers.

In the article “9 Awesome Reasons to Use Infographics in Your Content Marketing,” Jeff Bullas discusses the importance and growing popularity of infographics as a content marketing tool. In his article and the accompanying infographic that he provides, Jeff points out that infographics are much easy for readers to understand and that 40 percent of people will respond better to visual information than plain text. According to his own research Mr. Bullas found that from the beginning of 2010 to the beginning of 2012 searches for infographics increased by over 800 percent.

In the second article titled “7 Reasons to Use Infographics in Your Content Marketing Strategy,” Kevin Tynan discusses the benefits of providing readers with well-designed infographics. Mr. Tynan points out that infographics help reinforce brand position, attract attention better than traditional content, are easy to share on social network sites, and appeal more to visual learners. He also points out that using infographics is a great way to improve Search Engine Optimization.

After reading these two articles and taking into consideration my own knowledge of content marketing I have come up with three recommended actions content marketers should take in order to utilize the many benefits of using infographics:

Create Relevant Infographics – Make sure your infographics are relevant to the topics you are discussing and contain content that people want to know about.

Make It Simple – The reason infographics are so popular is their easy readability so be sure to keep infographics simple and do not overdo it on the amount of content.

Share Your Infographic – Creating it is simply not enough, in order to benefit from your infographic, and so others can benefit from it as well, be sure to share it extensively with followers on all of your social media networks.

Starting today, you should begin utilizing the power of infographics to attract individuals in your high value market and start providing them with easy access to your knowledge of your industry.