Use Infographics and Grab Eyeballs for Your Content

You have written a great content for your website or your blog, added famous quotes to make it more appealing to your readers, followed all the dos and don’ts of writing an effective content, yet you are stuck with a diminishing traffic without getting noticed the way you desire. Ever wondered what else you could do to add sheen to your content? How could you attract viewers and embark on a long term journey with them? What digital marketing strategy should you adopt to grab eyeballs?

Well today everywhere on web, from social media to general websites, it’s the “pictures saying a thousand words” that are creating waves and writing the success story. Have a great eye pleasing visual to support your content? You have arrived! Congratulations! If not then get one, right now!

Human brain can restore 90% of information that is visual!

Reason enough why more and more people are using Instagram, Pinterest, Facebook and other social media platforms to share images and grab attention proving the worth of visuals in today’s world of digital communication.

When you have numbers to showcase your growth story, then just a jazzy visual will not be enough to portray the facts and figures. What you need here is an infographic.

What is an infographic?

– A graphic or visual representation of information or data in an interesting manner that can boost your content.

What makes a great and effective infographic is one that is clean, clear and easy to follow. The trick is not to cram too much information into them making it confusing for the readers to comprehend and instead of engaging them, you actually drive them away!

Why should you use infographics?

  • Ability to get shared on digital platforms
    Infographics if interesting and useful get shared multiple times on internet thus making them popular.
  • Complex data made easy through visual display
    Confusing data or features of a product that otherwise is difficult to understand can be easily demonstrated through rich infographics.
  • Comparison
    Sometimes to compare a product or a service with a competitor, it is easier to use an infographic that can clearly depict the differences. It can help the reader to decide better.
  • Generating backlinks
    Infographics are highly shared on social media platforms and web. This in turn generates useful backlinks.
  • Increased brand awareness
    Infographics can engage the viewers with interesting and useful information. They can be easily downloaded to all kinds of devices and then re-used by sharing. The brand popularity is enhanced and the information has a wider reach.
  • Increased traffic to your website
    Since infographics are widely shared, they drive traffic to your website by direct links or through a call to action.

Having said why infographics are important, the challenge is how to design a great one despite having all the data and information?

Well you could hire an experienced designer to create an eye-catching infographic for you.

DIY – There are a few free online services that allow you to create your own infographics – no design experience needed! Customizable templates are provided and voila! Your infographic is ready following a few easy steps!

Content Marketers: 3 Reasons to Start Using Infographics in Content Marketing Now

As a content marketer you likely already know that infographics are quickly becoming one of the most utilized forms of content marketing, and for good reason, as 90 percent of information that enters the brain is in visual format. As a participant in the Social Media Marketing MOOC Specialization at Northwestern University and a veteran content marketer with an interest in new trends, I have found two articles that point to the importance of infographics when it comes to getting the attention of readers.

In the article “9 Awesome Reasons to Use Infographics in Your Content Marketing,” Jeff Bullas discusses the importance and growing popularity of infographics as a content marketing tool. In his article and the accompanying infographic that he provides, Jeff points out that infographics are much easy for readers to understand and that 40 percent of people will respond better to visual information than plain text. According to his own research Mr. Bullas found that from the beginning of 2010 to the beginning of 2012 searches for infographics increased by over 800 percent.

In the second article titled “7 Reasons to Use Infographics in Your Content Marketing Strategy,” Kevin Tynan discusses the benefits of providing readers with well-designed infographics. Mr. Tynan points out that infographics help reinforce brand position, attract attention better than traditional content, are easy to share on social network sites, and appeal more to visual learners. He also points out that using infographics is a great way to improve Search Engine Optimization.

After reading these two articles and taking into consideration my own knowledge of content marketing I have come up with three recommended actions content marketers should take in order to utilize the many benefits of using infographics:

Create Relevant Infographics – Make sure your infographics are relevant to the topics you are discussing and contain content that people want to know about.

Make It Simple – The reason infographics are so popular is their easy readability so be sure to keep infographics simple and do not overdo it on the amount of content.

Share Your Infographic – Creating it is simply not enough, in order to benefit from your infographic, and so others can benefit from it as well, be sure to share it extensively with followers on all of your social media networks.

Starting today, you should begin utilizing the power of infographics to attract individuals in your high value market and start providing them with easy access to your knowledge of your industry.

How to Create Attractive and Effective Infographics?

If you would like to create an attractive and appealing infographic, you must read this article as this will help you to learn how to create a great infographic following five simple steps. Let’s have a look at them.

Step 1: Find data source

One of the most important elements in creating a successful infographic is a data source. It does not matter how attractive your infographic is. If you fail to provide adequate data in your infographic, it won’t work well.

Now the question is how do you find a good data source? The easiest way is to browse all the blogs and find the one that has adequate data in it. If you fail to find data-rich posts, you need to come up with your own ideas and find relevant data sources.

Step 2: Hire a designer

Everyone has their own creative mind and opinion on how does a successful and great infographic actually look like? However, it is tough to find a designer who can please everyone with his works. You can’t please everyone, but you can try to impress the majority.

Step 3: Create a wireframe

Before you create an infographic, you should form a story with your data points. Each data point should connect the next point. However, you must keep in mind that you can mention only six main points in your infographic or else it will be too data rich.

Once you laid out the data, it is now the time to work with your designer who will think of new ways to represent data in a visual format which is easy to understand. The designer can represent the data through drawings, graphs or visual examples. The data points should be easy to understand. If they are not represented in such a manner, you will fail to create a successful infographic.

Step 4: Choose an attractive headline

No matter how good your infographic is, the title is everything that grabs the attention of people. If you fail to create an attractive title for your infographic, no one will show interest to read it. Therefore, go through the data in your infographic and create an attractive title that looks relevant yet attractive.

Step 5: Promote your infographic

Before you start promoting an infographic, make sure that you embed a code in it so that people can share the infographic on their websites. If you are using WordPress, you can easily embed a code.

Conclusion

Follow these steps and you will be able to create a successful infographic. If you have few infographics that don’t go viral, don’t worry about it as it takes few tries and a little effort to get it done in the right way.